The Name…

March 5, 2008

“What’s in a name? That which we call a rose by any other name would smell as sweet”
- William Shakespeare, Romeo and Juliet, 2.2

As Marci and I talked about names, many crossed our minds. We had many good laughs with what we could call ourselves. Instant messaging back and forth, we came up, ‘weknowwhatshot.com,’ ‘heresourstuff.com,’ and a personal favorite, ‘anothervendorsellingyousomething.com.’ All of these said jokingly of course. We honestly did have some serious discussions about what to call our new adventure.

We knew we wanted the word ‘couture.’ We loved the thought of ‘the warehouse.’ One name that came to mind early on was Zero to 60. Another being 12thstep.com. We thought of many, but none were IT.

So we talked some more. More laughs, more serious talks and then finally, it hit us.

We had played on our initials several times before…ME (Marci & Erika). That was a bit too corny though, so we knew we didn’t want to go with that. Then, during one of our discussions, totally off topic of the new venture, we started to discuss our names.

Marci’s middle name is Ellen. My middle name is Leigh. Playing off the idea of using initials, we started brainstorming. We took the El of Marci’s name and the Le of my name…hence Elle. Knowing we wanted the word Couture in there, we became Elle Couture.

On the search for a domain name, and my insistence we have a dot come name (LOL), we started out with The Elle Couture. Again, not being completely satisfied with that, wanting something a bit more ‘high end,’ we decided to go French (or Spanish, whatever your language pleasure is) and came up with Le Elle Couture. Me being anal, switched the Le to L’, giving us L’Elle Couture.

And that’s the story behind our name. It’s fashionable…it’s fun… it’s perfectly us!

The Name…

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